Born in Usagre (Badajoz), he trained in Hospitality and Tourism at the Cambrils Hospitality School (Tarragona). Later he completed his training working in different hotel establishments in France, England and Switzerland, returning to Barcelona to work at the Hotel Arts, where he was appointed Hotel Sommelier.

Later, the birth of his daughters, made him change his course and direct his professional career to the commercial world, always linked to wine.

Different work experiences in different aspects of wine marketing led him to land in the heart of Priorat.

I grew up in the Penedes region surrounded by vineyards and a vibrant wine culture. Although the landscape and culture influenced me from an early age I went to university and graduated with a Spanish Language degree, then went on to become a teacher and then and had the opportunity to qualify as ISO9001 Quality Manager.

In my spare time I enjoyed visiting wineries, tasting a wide variety of wines and getting to know the winemakers. I realised I’d love to work in the wine sector and what better place to implement a quality strategy than a winery! This was a great experience as I had to be immersed in all aspects of winemaking, and, which later, motivated me to study International Trade and become a qualified Sommelier and worked in wineries in the Penedès and surroundings.

To follow your passion is the most enriching experience, especially working in a dream place like Priorat, and particularly this incredible winery and share these wines with the world.